10 Great Reasons To Choose A WordPress Website.
WordPress has taken the world of websites by storm.
Originally a blogging platform, it’s now the platform of choice for all businesses wanting to attract and build powerful relationships online.
It’s used by smaller, local businesses and individuals alike – as well as giants, including CNN, the NHS and the Wall Street Journal.
Over 20% of websites are now built on WordPress. Here’s why:
1 – Sleek, Stunning, Design
The design options are limitless with WordPress.
There are literally thousands of designs available, suitable for any and every business.
Do be aware that most free and premium designs available (themes), tend to have a fixed design, so you can’t change the chosen layouts, fonts etc.
This is why we use an Advanced Designer Theme (called Genesis / Dynamik) to create a completely unique website for all our Pro and Elite customers – and one which can be changed in the future too eg if you re-brand.
This enables us to create exactly the site you want, consistent with your unique positioning and branding, including rotating slideshows, gallery pages, Google maps and much more…
2 – Fully Flexible and Customisable
Your WordPress website is totally customisable for your business or personal brand needs. You can use it as a blog or as a corporate site.
You can also use it to run a membership site or for lead generation or sales pages.
You can even add ecommerce shopping carts, if you want.
If you want the option to do all of these, you do need an advanced platform, such as the one we use!
The online world is constantly changing, so flexibility is the key to the future.
3 – Grow with Your Business
Your website can grow with you – it’s straightforward to add more pages – as many as you wish.
You don’t need specialist coding knowledge to do this (although you may find it takes some design input than you’d think to get them looking really good).
You can also add on new features, such as the galleries, sales pages and membership sites we’ve already mentioned.
4 – Easy Content Management and Editing
So you can make quick changes and updates to your website yourself, without waiting for changes and without incurring extra costs.
WordPress editors are pretty straightforward and you don’t need any coding knowledge. It’s similar to a word editor, so if you can use word, you’ll be fine!
We add extra software to increase the editing options on all our sites – and we also provide 1 to 1 training with all our Pro and Elite websites, to get you off to a flying start and show you a few quick tips and tricks to will save you time.
5 – Blog Facility For News, Articles and Offers
Gone are the days when you needed a separate blog site to connect and share great information, news and offers with your contacts and customers.
Sharing good quality information helps both to build your authority and reputation and also helps you to connect with visitors.
6 – Search Engine Friendly
Google loves WordPress. It likes sites with fresh, engaging content to give readers and searchers a great experience, so it prioritises them.
It’s very important to optimise a WordPress site for your keywords, to maximise your seo results. We do this for you with all our custom websites and they all come with easily managed seo built in, so you can keep your site at the top of the rankings for the future too.
We’ll also explain exactly what you need to do going forward, to seo optimise your blogs.
(You may need to install extra software and learn how to use it, plus all the detailed know-how on effective optimisation otherwise – we recommend Yoast if you are looking for a free plugin).
7 – Social Media integration
It’s easy to integrate your social media profiles with your WordPress website – and make it easy for your visitors to share your site on their own profiles too.
Of course, social media is a huge topic in its own right and the best social sites for you does depend on the nature of your business. (We recommend Facebook for vets and LinkedIn for most business consultants, for example).
8 – Constant ongoing Updates and Improvements
WordPress is constantly updating and improving. Its updates are often aimed at improving security and this has tightened considerably recently.
With websites ongoing targets for hackers this is good news – although good practice is often much of what is needed; hackers like soft targets. None of our clients’ sites had any problems during the major attacks last year, as we had set them up properly.
We do install premium backup software on all our sites too.
9 – Mobile responsive
Responsive designs are now available, adjusting size and ratios automatically, according to the size of screen your site is viewed on.
Dedicated mobile phone WordPress websites are also a good option, especially if your main site is heavy on content.
WordPress is also compatible with different browsers, so your site will look great whether you use Internet Explorer, Firefox, Chrome or Safari.
10 – Great Value Investment
Finally WordPress websites are great value.
To start with, the actual WordPress platform itself is free. You can download it now.
From there, it’s up to you. You can download free themes and plugins or buy premium ones (although many of the best theme designs do get downloaded pretty often, so you may end up with exactly the same site as a number of other businesses).
Or if you want a unique custom site, tailored to your business and budget, you can use a website designer and create a unique, custom site with advanced features.
So there you have it, 10 great reasons to choose WordPress for your website.
Whether you want to work with us or not (and we hope you do, but it needs to be right for both of us) we do strongly recommend WordPress.
Internet Power – Making You Shine Online