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Our Powerful 12 Step Online Marketing Blueprint for Business Success
The internet is constantly changing, it’s hard to keep up to date with all the latest options online and there’s lots of spin out there – and you simply haven’t got the time, or the budget, to find out which ones work, using trial and error.
So, our Complete Online Marketing Blueprint includes everything you need to succeed. Here’s a summary of the 12 steps.
Step 1 – A Marketing Effective Website
- Expert brand and positioning – to stand out from your competitors
- Marketing design and layout – to build trust and maximise response rates
- Form to capture visitors’ details – for ongoing marketing to convert to buyers
- A blog – to engage regular visitors and improve your search results
- Clear calls to action on every page
- Specific “landing” pages – to convert visitors responding to your ads
- Mobile (and tablet) responsive – essential in today’s markets
Step 2 – With Compelling Copy – to increase conversions
- Use powerful words and stories to engage visitors
- Communicate your messages clearly and effectively
- Focus on customer benefits, not industry features
- Ensure you have clear calls to action
- Influence more visitors to take action
Step 3 – With Powerful Video – to improve conversion rates
- Video engages visitors and keeps their attention
- Significantly improves conversions on your site
- Video showcases your expertise and supports positioning
- The latest “Explainer” videos are extremely effective
- Video on your site also improves your Google search results
Step 4 – A Valuable Free Report – in return for contact details
- Offer valuable, high quality, free information to highlight your expertise
- Educate your prospects on the value of your services / products
- Proven to be the very best way to obtain visitors’ details, for follow up
- With permission marketing, over time you can easily convert into customers
- Alternative incentives include information video series and discount vouchers
Step 5 – A Professional Email Marketing System – for follow up
- Email is still the most powerful online marketing method you can use
- Build valuable relationships, to convert website visitors into customers
- Set up automated “set and forget” email campaigns – working for you 24/7
- Stay in touch with your existing customers to build loyalty and send offers
- Compelling copy for your email campaigns is key
Step 6 – Your Social Media Profiles – Facebook, Twitter and LinkedIn
- Professional branding to reinforce your positioning, expertise and pricing
- Regular posts to your Facebook page – to engage your followers
- Then send them to your website, for email capture and offers
- Twitter and LinkedIn marketing strategies work very well in specific markets
- Even if they are not your main focus, it’s important to maintain key profiles
Step 7 – Google My Business – improved search results for local businesses
- Improve your search results using Google’s pages just for local businesses
- Attract local customers already searching for your services and products
- Make sure you are found ahead of your direct competitors in your area
- Optimise your Google + page and your website for local keywords
Step 8 – Your Own YouTube Channel – attract more customers
- YouTube is the 2nd largest search engine, after Google – and is growing fast
- Use your Explainer video – to send viewers back to your website
- Include strong incentives and clear calls to action
- Master video to get ahead of the competition – most don’t use it
- Improve your Google search results too as your videos show up
Step 9 – Google (PPC) Ads – a consistent flow of new customers
- Google Pay Per Click is still the best way to get new customers consistently
- Attract the customers searching for your services or products, right now
- Identify the best keywords to increase response rates
- Design great ads and use landing pages to increase conversions
- Use the latest strategies to maximise responses and reduce costs
Step 10 – Facebook Ads – for more new, targeted customers
- Facebook marketing is very effective – and currently very cheap
- Powerful targeting allows you to reach and connect with your ideal customers
- Relaxed social media environment increases response rates
- Send people to specific landing pages on your website
- Facebook advertising campaigns work equally well for B2B and B2C
Step 11 – YouTube Ads – advanced strategy for yet more customers
- Video ads offer exceptionally high response rates
- Ads can run in front of the most popular videos
- Very cost effective – you pay only for viewers who do not skip
- Test keywords, as they may not be the same as for Google Adwords
- Exceptional opportunity right now as very few businesses doing them
Step 12 – Re-marketing – increase your response rates
- Re-marketing is the only way to stay in touch with website visitors who leave
- Follow up visitors with banner ads – so they see you all over the internet
- Set up your re-marketing campaign in your Google adwords account
- Use Facebook’s remarketing platform too
- Use YouTube’s remarketing platform for even more effect
So, there you have it, a complete online marketing blueprint for your business
This system is carefully designed, so each new stage builds on the previous one. It is a blueprint which works for virtually any business, right now. Of course, in some cases we may recommend changes, usually around social media priorities.
The online world is constantly changing and keeping your strategies under review is essential, as is ongoing testing. As new online strategies arrive and become effective, we include them in our blueprint, while others may be overtaken.
Of course, this is a summary and to implement these strategies correctly does involve more detailed knowhow.
So to find out more, please download our Free Guide “7 Key Strategies For Successful Online Marketing” which explains what’s involved in more detail.
